5 Ways To Handle Wholesale Store using Shopify eCommerce Website

5 Ways To Handle Wholesale Store using Shopify eCommerce Website

“By 2020, B2B market is expected to grow to reach USD $6.7 trillion income from merchandise online.”Just like physical wholesale stores have certain

  • specific characteristics

different from

  • retailers,

ecommerce wholesale websites are also created with

  • unique features.

Take for example, number quantity box beneath each product becomes a more important facet in case of wholesale business.

If you’ve already generated a website, don’t worry, it can be converted to accommodate wholesale functionalities.

In fact, Shopify does not serve

  • any website or app

with pre-built wholesale features. It is a Shopify theme that you need to select or customize carefully.

If you are

  • a wholesaler and
  • want assisted website to sell on the internet,

then you need to

  • buy Shopify theme

that is primarily generated with an aim

  • to succeed in a wholesale realm.

Shopify theme should be designed

  • to sell bulk items


  • the ground up

as opposed to

  • tailoring the existing retail shop oriented theme

to make it suitable for


Another way is although possible, with a lot of customizations, third-party apps installation etc. but it is a bit cumbersome.

What are the Benefits of having Wholesale Website

Benefits of having Wholesale Website

  1. Rejuvenate your revenue stream
  2. Recollect customers with the lost connection
  3. Avoid cluttering catalog displayed inline sheet
  4. Show max & min quantity of goods you can sell

What are the most concerned things in the process?

Software developers.


Because they will give look and implement functionalities related to the wholesale website.

Few features related to wholesale devoted features may be brought by installing apps/extensions.

While other techniques require you to hire Shopify Development Company that provide Shopify Theme Customization services.

You ought to check background and experience of Shopify Theme Development Company before signing a contract so that it results in successful business outcomes.

What to Build to Qualify this Shopify Theme as Wholesale Website?

This is for what I have written this article and you are seeking it eagerly. I know.

Let’s start.

1. 100% Wholesale or Partly Retail Allowed Web Store

As my personal opinion, I recommend creating an eCommerce site that also allows B2C.

Why keep any door closed when it comes for selling.

Teroforma Wholesale is an example of total wholesale.

Whisky Stones is not wholesale-dedicated, it has also vantage for retail or B2C.   

2. Hide Wholesale Prices from Individuals by Making LogIn Compulsory

Grant given to website visitors for purchasing in volumetric number could alter your situation of goods stock. You probably require to assess the profile of a wholesale buyer before collaborating.

Therefore, it is recommended to keep a gate from which each customer has to pass before becoming your wholesale customer.

In Shopify, this facility is natively available.

Go to Settings → Checkout and enable “customer must be login before purchase”.

Although this is a good starting point, Signing Up is a question of 2 minutes work.

Hence anyone can signup and checkout or at least see prices difference of any commodity between its retail part and wholesale part.

One tweak is available, you can password protect the site. Only those who have this password can only enter, not the entire public.

Go to “Settings → Online Store” and enable an option for this purpose.

Now, only website visitors with Sign Up and Site Password can pierce into your web premises.

3. Wholesalers Account Approval Process

We are still far from the desired action.

Above method, provided by Shopify generates same password every time, it can be shared.

Further, as we discussed earlier in this blog, our store will  possess 2 separate classes of buyers:

  1. Wholesalers
  2. B2C customers or retailers

Thanks to LockSmith app that this kind of restriction is possible.

By installing this app, you can either

  • lock whole website or
  • lock a limited collection of items categorized for wholesale selling

Now, individuals will purchase required items after Sign Up and Wholesalers will be able to unhide all parts of a store with Sign Up + Password- that is generated unique everytime by LockSmith application. See below screenshot.

To those whom you want to allow as wholesalers, mark their email ids in checkbox that would have been given somewhere in Locksmith interfaces.

If your ecommerce venture is on internet for a long time, you can import CSV file of existing wholesalers and LockSmith app will do remaining part of job.

Final website entry procedure page looks like below.

Accounts marked with ‘wholesale’ tag are sent separate password by LockSmith app.

4. Allow Purchasing Quantities in Specific Multiples only

Supplier might not be happy to offer purchase facility for particular product in any quantity to wholesaler.

For instance, if you cater stocks in 6x numbers, like pack of 6, pack 12 etc. that kind of logic can be implemented in Shopify.

Best suitable option is to provide drop down box.

To do this, create a new product template — with name like “pack-of-six”.

Based on how particular stock provider sells, multiplier quantity number can be adjusted.

After new template is created, copy it over original product’s template and edit the quantity function. Shopify developer’s help is probably required here to edit these code snippets as these are not understandable by non technical person.

Your code will vary from ours.


<div class=”qty”>
<a class=”minus_btn” ></a>
<input type=”text” id=”quantity” name=”quantity” class=”txtbox” value=”1″ min=”1″>
<a class=”plus_btn” ></a>
view rawqty.html hosted with ❤ by GitHub


<div class=”units_in_case_packs”>
<p> Quantity (units in case pack increments)</p></div>
<div class=”quantity_dropdown”><!–style class for the dropdown>–>
<label for=”qty”></label>
<select id=”quantity” name=”quantity”>
{% for i in (1..12) %} <!– i is the interval value that we are going to multiplying. –>
<option value=”{{ i | times:6}}”>{{ i | times:6 }}</option> <!– we use a multiple that corresponds to your case pack in this case we have packs of 6 but you can use any multiple.–>
{% endfor %}
<input type=”submit” name=”add” class=”btn_c” id=”addToCart” value=”{{ ‘products.product.add_to_cart’ | t }}”>
view rawunits.liquid hosted with ❤ by GitHub

Output from above code looks as following.

5. Functionality For Minimum Quantity Purchase


Wholesale business doesn’t mean a merchant is open to sell product in numbers that are just little above than retail.

This geek in Shopify website theme is applied via custom code snippet writing – just like in previous point.

We will not display ‘Check Out’ button for the orders whose total value does not exceed certain amount like $200.

I understand that this is a basic restriction and a wholesale supplier might need advanced conditions met before accepting an order – which can be customized, here we are keeping it simple for easy understanding.

Add following code snippet on click event of “Update cart” button:

{% if customer.tags contains ‘Wholesale’ and cart.total_price < 20000 %}
<p> Your wholesale total must be $200 or more.</p>
{% else %}
<input type=”submit” name=”update” class=”btn–secondary update-cart” value=”{{ ‘cart.general.update’ | t }}”>
<input type=”submit” name=”checkout” class=”btn checkout” value=”{{ ‘cart.general.checkout’ | t }}”>
{% endif %}
view rawwholesale.liquid hosted with ❤ by GitHub

Have successful eCommerce BusinessIf this seems a bit complicated or does not work in your case, there are phenomenal apps available which you can purchase and plug in the site to bypass these technical aspects.

There is wide range of order logic apps out there in Shopify market, choose the best one with array of features built-in and one that matches your budget range.

I hope text served herein could be useful to you to make your wholesale supply website using Shopify e-commerce framework.

Have a great business time ahead!


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