Shopify Theme Customization for Jewelry Web Stores

Shopify Theme Customization for Jewelry Web Stores

By 2020, a ratio of branded: unbranded jewelry would become 40:60 from its current 10:90, according to McKinsey’s analysis.I have done a good research on how to design jewelry website.

And I won’t like you to re-work.

So, I am presenting here important aspects to consider when developing jewelry website with Shopify software framework.

Our journey starts with the understanding importance of Website & SEO/Digital Marketing for a Jewelry Business of 2010s/2020s.

And then we will quickly look into extra mile advantages that come if you use Shopify for making E-commerce Site

  1. Techniques to Market Jewelry Business

Techniques to Market Jewelry Business

In recent years, the advances and affordability of mobile technologies have changed the way we deal with businesses.

From banking to automobiles, NGO to enterprises, to healthcare, to entertainment, organizations around the world from all industries are transforming to adopt mobile and web-friendly setup.

And jewelry domain is no exception. Brick-and-mortar devoted businesses are gradually fading up their existence.

As a 21st century jewelry shop, any professional unit equally should improvise its internal as well as external processes to accept diamond orders from internet/online.

Quintessentially, today, the mobile-ready website is a necessity to survive, and not a luxury item. Nicely crafted website brings jewelry customers right to your front door.

If you want to utilize an additional source of income on top of jewelry physical storefront, then

  • multistore website
  • email campaigns
  • paid search
  • social media &
  • SEO services – on top of a website

collaboratively help you gain the same.

As we know, at the heart of all these efforts lies business visibility. And it is obtained via internet marketing.

Customers are already there, buying millions of ornaments every day. All you need is to create trust, that you are reliable, competitive, make them sure that your website is authentic and that they will not be cheated or over-priced. As soon as you become visible in the eyes of purchasers, conversions start happening.

You maybe selling artful handmade pieces or luxury diamond jewelry.

Depending on your exact business activity, you need to select one or more related, focused SEO keywords to take website on 1st page of Google/Bing/Yahoo.

Often times, it is achieved simply by inserting selected SEO words in each jewelry product web page’s TITLE and META tags (HTML).

To succeed as a jewelry business website owner, think about
1. Your Target Audience
2. Start as an Internet-only Shop to Reduce Possible Losses(if you hold actual inventory, it is even good)
3. Explain Customers the Benefits in Buying Jewelry Product from You

  1. Accurately Design Website and Push up Digital Marketing
  2. Add Customer Reviews
  3. Publish Your Product Sales Facts, like Tax-free, Number of Units Sold Until Date, Easy Return Policies etc.
    2. Why Use Shopify for Making Jewelry Ecommerce Site

First, its basic features/trial version is free.

Compared to its main rival – Magento, which costs USD $2,000 per month for full fledged enterprise edition, Shopify delivers most of them in just $300/month.

In brief, benefits in making jewelry website using Shopify are:

  1. Lot of choices, the source from 10sof readymade themes offered by Shopify
  2. Shopify is suitable for jewelry vendors of all sizes and shapes, it caters unique themelayouts for jewellery stores selling
  • Decorative items
  • Brooches
  • Rings & Necklaces
  • Bracelets & Earrings
  • Pure Diamonds Business
  • Pendants
  • Gems and Gemstones
  • Gemstones
  • Sapphire

etc.  so that goldsmith/jewelry designers does NOT have to involve in details for how to create a website.



What you get in VDC Shopify Jewelry Website Development contract?
–      3D Jewelry Viewer

  • Advanced Diamond Search based on GIA,AGS,IGI,EGL certifications
  • Gridview of data points that displays color, polish, carat, clarity, depth
  • New Arrivals section
  • Featured Videos
  • Live Gold Price Integration
  • Connected CRM
  • Faster Loading Site & Webpages
  • Assisted Mobile App
  • Sales Tax Calculator
  • Jewelry Personalization
  • RAPNET API Integration for fair trade of diamonds
  • Live Chat
  • Login, WishList & Shopping cart
  • Social Media Integration


If you are seeking a long time partner to maintain a jewelry website that does not incur many recurring costs every month, come to us. We have budget-bound schemes.


  1. Shopify Theme is Easily Customizable for Jewelry Store with Its Website Builder Component

Result is clear, you can precisely display jewelry items with organized content sections, with DIY (Do It Yourself) approach

Take for example,

Advanced filter allows website visitors to look into interested products only

Slide-show presents big, attractive pictures of diamonds


Crystal clear and multi-views of jewelry increases chances of sales.

You don’t need to be a programmer or technical person if making Jewelry webshop using Shopify.

  1. Shopify Language Editor supports internationalization, i.e.

it enables merchants to translate their storefront easily into other languages

This means you can sell jewelry products cross-region overcoming cultural barriers.

  1.  Wide range of 3rd party apps integrate with Shopify theme, including

etc. – to name just a few.

More number of integrations facilitate excellent user experience when on the website.

  1. Shopify gives 100% (financial) information protection with Free SSL certificate

Therefore, real prospects feel it comfortable to interact with your jewelry website over competitors.

Lock symbol put on browser bar gives confidence to a buyer that his bank/credit card/debit card information will not be leaked and will not be misused.

  1. Shopify offers 90+ Countrywise Payment Gateways

Shopify offers 90+ Countrywise Payment Gateways

No matter that buyer is in

  • Europe
  • Africa
  • Asia
  • North/South America
  • Australia

or anywhere in the world, you can sell jewelry items 24×7 – as far as

you can accept cross-currency through customers’ choice of payment method.

  1. Shopify offers Automatic Jewelry Tax Calculation

Shopify offers Automatic Jewelry Tax CalculationBased on location, Shopify automatically handles tax rates for every country and state.

It looks up your and buyer’s destination and displays up-to-date data/rates of taxes. In turn, it reduces work at merchant’s end drastically, no question of legal conflictions.

  1. All Shopify themes have pre-built functionalities for
  • Refunds
  • Customer Login Accounts
  • Discount codes, coupons & Gift Cards
  • Inventory Management &
  • Import/Export of Data
  1. Shopify offers Assisted Mobile App that includes
  • Quick Dashboard
  • Real Time Sync with Website
  • All features of a website in mobile-responsive layout

Mobile app availability can be said an exaggerated benefit because if you were to develop web jewelry shopping store using other technologies than Shopify, that would have incurred a separate cost.

RAPNET API Integration
Are you an exclusive or specialist jewelry business selling loose diamonds?

Shopify site is easily integrated with RAPNET API to display your diamond inventory online after fetching data on your new site and visitors do not have to jump off to another site when they are searching in the diamond marketplace.

Contact Viha Digital Commerce To Create and Customize Your Shopify based Jewelry Website
Software engineering veterans at Viha Digital Commerce have crafted a couple of jewelry websites until date.
We cater no-nonsense online presence for Jewelry businesses of all sizes and shapes. Our work results in getting coins back spent on developing a website.
We are considered an ace in the arena of Shopify customizers.

Why Viha Digital Commerce?

  • 24×7 availability
  • Streamlined and Quality-Driven Process
  • Modern technology geared Responsive, Flatland Mobile-friendly design
  • Existing huge and satisfied customer base
  • Delivery on time and within budget
  • 1800+ successful e-commerce projects already completed

Basic SEO free for all