According to the eCommerce experts and market research, ECommerce sector will see a double digit boost by year 2020. Not many industries can actually see such a huge growth and that’s the reason, Ecommerce is becoming the most preferred domain for many consumers and marketers.
Of course the
eCommerce trends will benefit both retailers and wholesalers in coming years
Let us have a look how these current eCommerce trends can change the entire business strategy.
Faster Shipping and Improved delivery management
The most important factor related to eCommerce sector is shipping time and management. When it comes to unmatched eCommerce delivery, you cannot ignore the giant in eCommerce sector – Amazon. They have maintained fastest deliveries and even offer 1 hour delivery service. They are now working towards cutting down the time between each click & delivery which is truly going to give tough competition to its competitors in near future.
High Integration of Artificial Intelligence & Machine Learning
Out of the many eCommerce trends adopted by Ecommerce industry, the main trend is machine learning technologies. It is already incorporated into a lot of ECommerce systems for example to enhance the search functionality, product recommendation engines. Of course, in coming years there will be drastic increase in making these use of the technologies where eCommerce for retailers will come out as a boon to provide their customers exactly what is expected and searched by them in very less time and effortlessly.
Voice Search is all around
Today, the discussion of mobile will not be completed without talking anything about voice search. The use of smart appliances like Google Home or Amazon’s Echo is quite common for voice search especially in eCommerce sector.
Amazon Echo units’ sale is increasing and is used as an important trend of eCommerce for Wholesale as well as retailers.
ROPO on the move
ROPO which means- research online, purchase online is noticed as shopping behavior of consumers for a while now followed by sharp shoppers with close eyes on bargains etc to get the best deal. In coming years there will be a boost seen in ROPO especially in eCommerce trends.
Increased Storefront Apps
Well, with increase in demand for executing eCommerce trends many companies have started giving affordable eCommerce SEO services to attract clients. With the significant shift recorded from PC to mobile, online shopping will see a transformation wherein there will be many more storefront apps coming in. As many popular retailers have already brought in such apps long back the shoppers are already used to making use of storefront apps to search and shop using their smart phones.
In coming years the even the smaller businesses would join the race and would launch their storefront apps to attract more customers and boost sales.
Automating Marketing Effectively
Here automating marketing actually means automation of email marketing as well as scheduling different posts on social media.
Of course automating marketing as become the new eCommerce trends these days and it is just going non-stop. It includes customizing your landing pages and comprises of easily accessible shopping carts.
When automated marketing is implemented properly you can send customized emails to all the customers. You can show and promote your new products considering the shopping behavior of visitors. You can also re-target your customers to boost product sales.
The automation process enables customization of store offerings too for every customer.
When you plan a marketing solution for your eCommerce store you need to understand that most of the transactions carried out every year by the customers are via their mobile phones. This boosts during holiday season. So, it becomes important to have a mobile responsive website so that you can attract customers who are more inclined to their mobile phones rather than their desktop.
Click Picture and Shop
It is one of the new eCommerce trends that are gaining momentum these days. Users tend to use their cameras to capture the product they want to buy from an online store. Also, with the availability of many photo apps such as Cam finder it has becomes an easy job to capture product images. Also, there will be more photo apps that will hit the market and join the trend which is also beneficial in affiliate products via photo shopping.
Subscription based Efficient Business Models on Rise
Of course no one wants to spend cash when everything is digital and even digital payments are common now. In that race, subscription based efficient business models are on rise. It helps attain returning sales on yearly/monthly basis.
A Lot of Payment options will enter the eCommerce Market
Today, a range of payment options are available which includes crypto currencies and digital payment. Certainly, there will be a range of more payment options will enter eCommerce market.
Supply Chain Management
It plays an important part in eCommerce sector. It is certainly not easy to handle as there are 3 important components you need to keep in mind to have consistent improvements like
This includes details of shipping, inventory and customer details. It should be constantly available all throughout the supply chain management.
Everything here is automation as process building helps entrepreneurs to transmit transparent information of entire flow.
Here the targets need to be identified, check the tendency of the customers etc. It helps improve the overall efficiency of your business.
The world is changing and with Digitalization present everywhere eCommerce is getting bigger. The advanced technologies are helping eCommerce trends change. It is also helping the users enjoy a better experience online. It helps users enjoy a great shopping experience and get value for their money. Now buying the products they want through an online store is much easier than before. It saves time and no need to step out of your house to make a purchase. You just need to spend some time online, choose the product you want to buy and place the order. Just make payment online if you wish to in just a few clicks.