Ecommerce is not just about buying something on a website. It has gone beyond a series of interactions that rely on technology to move forward. 2020 has been a great year, as a lot of new eCommerce innovations and e-commerce products were introduced to online businesses. And as we move forward in 2021, there has been a rapid increase in technological advancements. There has been a lot of development in the eCommerce trends over the past years, and it continues to grow at a fast pace.
In the era of the internet, no stores can compete without offering excellent eCommerce options. Around 56% of in-store purchases are influenced by e-commerce. This completely means that if you can’t reach people throughout the world using digital commerce, you could be losing half of your potential value. There is a flow of new trends in the eCommerce industry in 2018 that could kickstart major growth for your eCommerce business if you pay enough attention.
Our experts have created a list that includes all the major eCommerce trends that are going to dominate in 2018. Let’s have a look!
- Shopping natively
- Augmented reality and Virtual reality
- Voice search
- Machine learning and automation
- Blockchain and cryptocurrency
- Easier checkout
- Mobile commerce
- Image search
So let’s get into these terms and learn more about them as these are the future of eCommerce in 2018.
It has been predicted by experts that animation is going to be huge in 2018 and also that e-commerce can learn from game design. Usually, when people play games, it is the motion that attracts players and gives them useful feedback. Nowadays, animated iconography is also used to notify people when an item is almost sold out. Motion makes an experience feel more alive and thus, it is going to play a major role in the coming years.
2. Shopping natively
In eCommerce, native content is given more preference than non-native content. There have been many visual platforms like Instagram and Pinterest that let merchants bring their products to their customers within the same application. You do not have to browse through different applications to buy the product rather you can just click on the product and get to know everything about that and even buy it.
3. Augmented reality and virtual reality
AR and VR devices are getting cheaper day by day. What’s even better than seeing a product before purchasing it? It’s seeing it in your home. This is what AR provides you with. It creates a computer-generated image on a user’s view of the real world and provides a composite view whereas a VR is a simulation of a 3D image that appears to the person as reality. In 2018, it will become standard for companies to offer these options.
4. Voice search
This is an era of voice-activated devices which are continuously growing in popularity and soon will become the most preferred method of searching the web. It has been found that 40% of people already use voice search before purchasing something online. It has now become an important part for eCommerce businesses to have a voice search option in 2018, as you may lose the majority of customers who shop through voice-activated devices.
5. Machine learning and automation
Today is the world of automation. Why do something manually and waste time when you can use an automation tool for it? As the number of eCommerce stores is increasing day by day, it has been necessary to automate the process as much as possible.
6. Blockchain and cryptocurrency
Blockchain, one of the tremendous eCommerce innovations, is a peer-to-peer encryption technology underlying cryptocurrencies. More and more people are getting engaged in buying these currencies as it makes their transactions more secure. Moreover, some popular eCommerce websites have initiated using blockchain as a method of payment such as Alibaba and Amazon.
7. Easier checkout
One-click purchasing has made online shopping faster and more convenient. In 2018, there is no need to enter any details, you just need to click buy and the rest will be automated based on your preferences. Isn’t that amazing!
8. Mobile eCommerce
Almost all of us own smartphones and also prefer using the same for online purchases. It makes shopping convenient and easier. As mobile purchasing continues to grow, it has become a necessity to create a mobile version of an eCommerce site.
This is not the one that is used to create new pictures by editing the old ones. At present, image analysis automation has become a standard in mobile devices where consumers can take a picture of an object and then search for that exact product or a similar one on the internet.
10. Simplicity over complexity
This year will be a great one as more brands will start investing in quality content as the retailers finally understood that their website is all about serving the customers and not themselves.
In all, 2018 would be a fantastic year in terms of technology and several new eCommerce products which will definitely make our lives easier.