Today’s eCommerce market is quite competitive. It is a fact that if your clients have a negative experience when exploring your Magento PWA store, you’re effectively directing them to your competitors.
In addition to having a direct influence on conversions and sales, poor PWA development has an indirect impact on SEO, ROI, customer happiness, and a few other areas of an eCommerce business.
This is why your Magento PWA store must have both an appealing user interface and an engaging user experience.
In this post, we’ve listed the top five PWA mistakes that shop owners make in their Magento PWA Stores, which ultimately harms their conversion rate and total sales.
Five Most Common Mistakes To Avoid In Magento PWA Store
Here are the 5 most common mistakes that you must avoid in your Magento PWA store.
- USER INTERFACE OVERLOAD
- USE OF NON-PRODUCT LINKS
- POOR PRODUCT PRESENTATION
- DIFFICULT CHECKOUT PROCESS
- OUT OF STOCK PRODUCTS
User Interface Overload:
The most common UI/UX error made by Magento PWA store owners is developing a confusing user interface. In reality, user interface overload is a prevalent problem among both new and experienced eCommerce shops.
User interface overload is defined as an eCommerce store with a large number of categories, promotion banners, and other UI components that confuse the store’s perception.
Here are some short methods for transforming an ambiguous UI into a clear UI and improving the overall user experience in your Magento PWA store:
- Avoid using dark designs.
- Non-essential items should be moved to the bottom.
- For navigation, use a single menu or a mega menu.
- Give correct titles to action buttons.
- Inform customers of any additional expenses related to the items.
Use Of Non-Product Links:
The second most prevalent UI/UX error to avoid when developing a Magento PWA shop is an inefficient use of space.
Diverse PWA stores display non-product links on the main website menu or header, which doesn’t help in increasing the overall sales of the Magento store.
As a result, it is strongly advised to replace non-product links with promotional offers, deals page links, and so on.
You can also make use of the Magento 2 Mega Menu Extension to boost the ROI from your Magento PWA Store’s top navigation menu.
Mega menus have a proven track record of boosting consumer usability, user experience, and overall shop navigation, which results in people exploring your Magento PWA store for longer periods of time, leading to more sales.
Poor Product Presentation:
When it comes to product presentation, many Magento PWA store owners focus heavily on the length of product descriptions and the number of photographs they include for each product.
However, a strong UI & UX is more than how long their product descriptions are or the order in which their product photographs are placed.
It’s more about a customer’s journey from arriving at your online store to learning about your items and making a purchase choice.
As a result, it is vital for the Magento PWA Store Owners to produce content that is appealing while also being easy to read and useful.
Difficult Checkout Process:
According to the latest study, around 20% of online consumers leave their shopping carts due to a difficult checkout procedure at an online business. The main reason behind it is that online customers do not want to waste time filling out lengthy and useless forms in order to buy a product online.
It is a fact that the more effort buyers have to exert on your online eCommerce store, the higher the likelihood of shopping cart abandonment. As a result, it is strongly advised to decrease the number of steps in the checkout process.
Integrating Magento 2 One-Step Checkout Extension is the greatest approach to optimize the checkout procedure in a Magento business.
It allows you to streamline the checkout process and improve the shopping experience, resulting in higher conversion rates and lower vehicle abandonment rates.
Out Of Stock Products
The last most common error Magento shop owners make is to delay in restocking out-of-stock products. This issue emerges notably when your client base expands yet you continue to rely on a single supplier.
Furthermore, if you are unable to restock the stock for an indefinite period of time, you should notify your clients about the availability of out-of-stock items.
The Magento 2 Out of Stock Notification Extension allows your consumers to subscribe to particular out-of-stock goods and get automated email alerts when they are restocked.
This increases the likelihood of people returning to your business and eventually placing an order.
To Sum Up:
- Magento PWA development is crucial for Magento businesses in order to provide their customers with a better user experience.
- The above are the most typical errors that Magento PWA developers make when incorporating PWA technology into Magento stores.
- You can absolutely avoid such blunders in your Magento PWA store if you refer to the above mistakes in this post.
- If you require our expert support with Magento PWA Development, please do not hesitate to contact us at firstname.lastname@example.org.