CRO for Mobile ( Conversion Rate Optimization )

Implementing CRO for mobile is a crucial aspect of any business that deals with apps and mobile sites. Not only does it help optimize user experience, but it can also improve various other factors that contribute to high rankings on search engines. 

Source : https://wisepops.com/blog/conversion-rate-optimization  

Mobile Customer Engagement 

 

The average cart abandonment rate for mobile users is 85.65% – the highest across all types of devices.

Customers now interact with your brand through various touchpoints such as live chat, email, SMS, push notifications, and social media. It is crucial to provide a consistent experience across all these channels while also finding different ways to engage with your customers on each platform. 

1. Optimize for the thumb zone

Enhance the user experience by designing your mobile app or website to cater to the natural thumb zone. This involves placing essential elements within easy reach of the user’s thumb, ensuring seamless interaction. Focus on gestures like taps, and swipes to further improve navigation. 

Source : https://www.smashingmagazine.com/2016/09/the-thumb-zone-designing-for-mobile-users/  

2. Reduce website load time

Even a one-second delay can significantly impact mobile conversion rates. Try to identify potential bottlenecks that might be causing slow loading speeds. Also, remove non-essential elements like large images, which can improve website performance. 

Source : https://mouseflow.com/blog/7-ecommerce-conversion-rate-optimization-tests-with-immediate-roi/  

3. Simplify content presentation

Streamline the presentation of content and information on mobile screens to avoid overwhelming users. Use sticky menus or buttons for easy access to essential features. Mobile-friendly pop-ups are also a great way to guide users and offer a clutter-free browsing experience.  

4. Use persuasive language for CTAs

Crafting compelling CTAs by infusing urgency and emotional appeal to prompt immediate user action. Validate the effectiveness of each CTA through rigorous testing, and use visitor behavior insights to refine them for maximum impact. Incorporating these strategies into your mobile optimization approach can enhance user engagement, streamline conversions, and drive overall business growth.  

B2B Conversion Rate Optimization 

B2B conversion rate optimization is the process of improving digital touchpoints to enhance performance using behavioral and analytical data. The aim is to improve metrics like ROI and lead generation. Due to longer purchase cycles in B2B, CRO plays a significant role in achieving a consistent digital experience. Even minor fluctuations in conversion rates can have substantial financial impacts, which makes optimization imperative. B2B CRO campaigns include content optimization, A/B testing, personalization, server-side experimentation, and website enhancement campaigns. These efforts aim to tailor experiences, increase conversions, and inspire ongoing optimization strategies in the dynamic landscape of B2B interactions. 

Here are three strategies for B2B CRO: 

•  Enhance Insights with a Customer Data Platform (CDP). To achieve successful B2B CRO, businesses can integrate a CDP for unified data processing, providing a comprehensive view of customer behavior. While a CDP itself might not directly interest potential clients or address their queries, it serves as a powerful tool for understanding the reasons behind challenges in engaging or converting them. It acts as a diagnostic tool, allowing businesses to uncover insights to inform targeted strategies to enhance customer experience and drive conversions. 
• Boost Product Credibility with Persuasive Copy and Elements. Potential clients often delve into the history and past performance of a company during the early stages of product research. Therefore, your landing pages should strategically convey the credibility of your product through compelling copy. You can showcase a client base or statistics about the average improvement your product or service brings to boost product credibility. 
• Adopting a multi-step approach to lead generation forms. Many B2B companies struggle with lead generation forms. They need extensive information to deliver a personalized experience, but presenting a single form with too many fields can overwhelm visitors and cause them to drop off. To solve this problem, a strategic approach is to use a multi-step lead generation form. This innovative solution breaks down the form into manageable segments, which creates a positive user experience by reducing perceived intimidation. By allowing customers and leads to input their information in smaller, more digestible chunks, this approach improves user satisfaction and ultimately increases conversion rates.

Conversion Rate Optimization Tools 

There are many tools available in the market, but choosing a tool depends on your budget, business goals, and features that you need to optimize different stages of the conversion optimization stage.  

Google Analytics 

Google Analytics is a powerful tool for the user research stage, offering extensive data on website visitors, their behavior, and conversions. This information helps identify improvement areas, track CRO progress, and measure the impact of website changes. Key features like goal tracking, funnel visualization, and segmentation enhance CRO effectiveness by monitoring valuable actions and identifying conversion bottlenecks and specific visitor groups. 

Heap Analytics 

Heap Analytics stands out as a digital insights platform, providing a comprehensive view of user behavior on websites and mobile apps. 

Equipped with features like session replay for reliving user journeys, heatmaps for visualizing interactions, journeys for mapping user flows, funnels for analyzing task completion steps, and Cohorts for segmenting users. Heap Analytics empowers teams to derive meaningful insights and make data-driven decisions.  

TestRail  

TestRail is a robust test management platform designed to streamline the planning, execution, and tracking of software test cases. It offers a centralized repository for efficient management of test cases, test suite organization, and execution of test runs, all contributing to the assurance of software quality. It’s a CRO tool that caters to the stage of hypothesis prioritization and testing. 

Five Seconds Test 

The Five-Second Test tool follows a user research method that assesses how users perceive a website within five seconds. It reveals areas that need simplification, optimizes design for first impressions, and measures the impact of design changes. The product allows user behavior research via tests like card sorting, five-second tests, preference tests, prototype tests, and surveys with this tool. 

 

Top case studies you must read for CRO success 

Drawing inspiration from examples is a practice we’ve long valued for its ability to bring clarity and context to any subject. This principle holds true in the world of CRO. Observing how brands leverage CRO becomes a valuable playbook, offering insights and lessons for crafting a winning strategy. Read top CRO case studies to unravel the strategies employed by leading brands. Gain insights that will help you refine your approach and achieve optimal conversion rates. 

Bear Mattress 

Bear Mattress, an eCommerce website’s goal was to increase revenue by optimizing the ‘Cross-sell Flow’ on their product detail pages. The redesigned cross-sell layout proved to be a big success, leading to a 24.18% increase in successful purchases and a 16.21% boost in revenue. 

ArchiveSocial 

ArchiveSocial focused on lead generation and conversions through the homepage and ‘Request Demo’ page optimizations. Their meticulous approach led to an impressive 101.68% increase in click-through rate, showcasing the power of comprehensive CRO testing. 

Flos USA 

Flos USA addressed low checkout conversion rates with strategic enhancements across their website, resulting in a staggering 125% increase in checkout conversions and an 18X return on investment. 

POSist 

POSist wanted to increase platform demo sign-ups, achieving a remarkable 52% increase through optimizations of their homepage and ‘Contact Us’ page. 

Truckstop.com 

Truckstop.com executed impactful campaigns using VWO Session Recording for analyzing visitor behavior and VWO Testing for conducting tests on their website. Their well-structured approach led to a 26% increase in demo requests. 

Hubstaff 

Hubstaff revamped its homepage, achieving a 49% increase in visitor-to-trial conversion rate, highlighting the importance of understanding goals and analyzing visitor behavior in CRO testing.