At Sitcon, Our Mission is to Improve the End User’s Online Shopping Experience Through a Selection of Custom Features. This Includes Upgrading to Magento 2.4.4 P1, Enabling a Single Instance That Supports Multiple Domain Names, and Developing a New Theme That Matches the Brand’s Values and Visual Appeal. Furthermore, We Added Product Filters and Labels to the Product Listing Page, Setting Up Dynamic Shipping Options With Same-day Shipping Capabilities, and Creating an Attractive Blog Module. Additionally, We Included Easy-to-use Contact Forms, 3D 360-degree Store Displays, and Unique Product Specialist Sections on Each Page With Real-time Inventory Updates and Related Product Suggestions. Lastly, Customers Are Presented With a 5-step Checkout Process Along With an Improved Search Function and “add to Cart” Popups Suggesting Other Items That Could Pair Nicely With Their Purchase. Finally, Integrating Hotjar Will Help Analyze User Behaviour and Improve the Website Experience.