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Arup Business Development Manager
Arup
Marketing Consultant Expert
Drive Leads and Sales with Us
+1 914 979 2508
+1 914 979 2508
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Your Child Best Friend and the
Active Play Specialist

Your Child Best Friend and the Active Play Specialist

Plum® is Dedicated to Inspiring Young Minds Through Creative Play. Every Product They Make is Designed to Be Engaging, Safe, and Environmentally Responsible. With Their Plum Play® Activity Toys, Kids Can Explore the World Around Them While Developing Physical Skills and Self-confidence. For Parents, That Means Peace of Mind That Your Little One is Happily Playing in a Safe and Stimulating Environment. Ultimately, Plum® Encourages Children to Discover the World Through Playtime.

plum website

Project Requirements

For Plum’s Website Project, Our Team Worked on Both Their UK and AU Sites. Our Project Requirements Included :

1. Latest Magento Version Update

Plum’s Websites Were Running on Outdated Versions of Magento, Which Posed Security Risks and Lacked Important Upgrades. We Were Tasked With Updating Both Websites to the Latest Version (2.4.5 P1) to Ensure Security, Stability, and Access to the Latest Features and Improvements. Our Team of Magento Experts Performed a Thorough Analysis of the Websites’ Current Versions, Extensions, and Customizations to Develop a Comprehensive Upgrade Plan. We Ensured a Smooth Upgrade Process by Migrating the Websites to the Latest Version While Preserving Their Data, Functionalities, and Customizations. We Also Tested the Websites Thoroughly to Ensure That They Functioned Properly After the Upgrade.

2. Customized Module for Shipping, Payment & Security

Plum Needed Tailored Modules for Shipping, Payment, and Security That Aligned With Their Business Needs and Optimized the Customer Experience. Our Team Created and Customized Modules for Shipping, Payment, and Security to Integrate Seamlessly on Plum’s Websites. These Solutions Met All Plum’s Business Requirements, as Well as Industry Standards for Both Compliance and Security. In Addition to Expediting Customers’ Overall Browsing, Purchasing, and Paying Processes, Our Solutions Improved the Functionality and User Experience of the Websites.

3. Customized Pages based on Category

Plum Required Customized Pages for Specific Categories Such as Trampolines and Discovery Pages to Improve Navigation and Showcase Their Products Effectively. Our Team Created Customized Pages for These Categories, Featuring Optimized Product Displays, Filters, and Sorting Options. We Improved the Websites’ Navigation and User Experience by Implementing a Clear, Intuitive Layout and Intuitive Search Functionality. Our Solutions Helped Customers Find Products Quickly and Easily and Encouraged Them to Explore Plum’s Offerings Further.

4. Speed Optimization

Plum Required Fast-loading Websites to Enhance Their Customers’ Shopping Experience and Improve Their Search Engine Rankings. Our Team Optimized Both Websites for Speed by Implementing Best Practices for Caching, Compression, and Image Optimization. We Also Minimized the Website’s Code and Content to Reduce Loading Times and Improve the Website’s Overall Performance. Our Solutions Ensured That Plum’s Websites Load Quickly, Improving User Experience and Search Engine Rankings.

5. Product Customization

Plum Sought to Customize Its Product Pages to Better Convey the Features of Its Products and Elevate Customers’ Experiences. Our Team Introduced Modifications Such as Interactive Displays, Videos, and Product Image Galleries to Heighten Customers’ Understanding of Plum’s Offerings. Additionally, We Made Sure to Optimize the Website’s Product Pages for Search Engines So That Potential Customers Can View Them More Easily and Rank Higher in Results Listings.

6. GA 4 Set Up & Integration

Plum needed an effective way of tracking website metrics like pageviews, bounce rates, and conversion rates. The solution was to integrate Google Analytics 4 into their existing websites. Our team installed the tracking codes and ensured that they were configured correctly to accurately track Plum’s desired metrics. Through our efforts, Plum now has access to valuable insights into their websites’ performance and can use that data to make informed decisions and optimize accordingly.

plum goal

Goal

For Plum, We Took Specific, Targeted Steps to Improve Customer Experience on UK and AU Websites. This Included Updating the Magento Version to 2.4.5P1, Customizing Shipping, Payment and Security Modules; Creating Customized Trampoline and Discovery Pages Based on Category; Speed Optimization, Product Customization and Integration of GA 4. As a Result of These Efforts, Customers Have Been Able to Easily Navigate Through the Website With Greater Security, and Track Their Progress More Effectively—leading to Increased Customer Satisfaction, Loyalty and Ultimately Increased Sales Revenue for the Company.

plum goal

Goal

For Plum, We Took Specific, Targeted Steps to Improve Customer Experience on UK and AU Websites. This Included Updating the Magento Version to 2.4.5P1, Customizing Shipping, Payment and Security Modules; Creating Customized Trampoline and Discovery Pages Based on Category; Speed Optimization, Product Customization and Integration of GA 4. As a Result of These Efforts, Customers Have Been Able to Easily Navigate Through the Website With Greater Security, and Track Their Progress More Effectively—leading to Increased Customer Satisfaction, Loyalty and Ultimately Increased Sales Revenue for the Company.

plum image

Our Solution

At Plum, We Implemented Several Solutions to Bolster the UK and AU Websites’ User Experience. We Upgraded Magento to Version 2.4.5 P1 to Ensure Security and Established Customized Shipping, Payment, and Security Modules for an Expedited Checkout Process. To Improve the Customer’s Journey Even Further, We Enhanced Their Experience With Customized Pages Based on Categories for Trampoline and Discoveries Pages as Well as the Optimized Website Speed for Faster Loading Times. Lastly, Product Customization Was Offered Along With the Set-up of GA 4 for Tracking and Analyzing Traffic/user Behaviour Data. After These Changes Were Put Into Place There Was an Improvement in Functionality and User Experience Which Led to Higher Customer Satisfaction Rates & Increased Revenue.

Our Impact

+122%
Online Products Sold
+86%
Online refill Count
+122%
Online Products revenue
+86%
Online refill Customers

Technical Bits

  • Magento 2.4.5-p1 Upgrade
  • WELT Pixel GA4 Plugin Upgrade
  • Apple Pay checkout.com Integration
  • Custom Extra Fees Module
  • VIP Category Page Development
  • Speed Optimization
  • Donation Module Integration & Maintenance
  • Clerk Search / Auto Suggest Products
plum product

Technology Stack

Management Tool

jirasoftware

Platforms

jirasoftware

Quality of Deliverable

adobe

Team Who Served

Project Manager

Project Manager

Business Analyst

Business Analyst

Designer

Designer

Project Manager

QA Engineer

Backend Developers

Backend Developers

Frontend Developers

Frontend Developers

Team Who Served

Project Manager

Project Manager

Business Analyst

Business Analyst

Designer

Designer

Project Manager

QA Engineer

Backend Developers

Backend Developers

Frontend Developers

Frontend Developers