Your Go To Place for High-quality Jewellery

Established by the Esteemed Sri Mavuri Venkata Ramana, CMR Jewellery is a Renowned Brand Within the Established CMR Group Network. With 40+ Years of Expertise in the Retail Industry, Sri Mavuri Venkata Ramana Founded 25 Stores, 4 Brands, and 2 CMR Central Shopping Malls in 2001. CMR Jewellery Has Made Its Mark on the Industry Through Its Commitment to Transparency and Quality Check Assurances; They Specialize in 916 Hallmark Jewelry and Boast Impeccable Customer Service. By Providing Personalized Attention to Each Customer That Steps Into One of Their Stores, CMR Jewellery Delivers an Unparalleled Shopping Experience Both Offline and Online.

Project Requirements

1. Custom Theme Development

The First Requirement Was to Develop a Custom Theme for the Website That Was in Line With the Brand’s Aesthetics and Image. The Theme Needed to Be Modern, User-friendly, and Visually Appealing.

2. One-Step Checkout

The Second Requirement Was to Integrate a One-step Checkout Process to Simplify the Checkout Process for Customers. This Feature Helped to Reduce Cart Abandonment Rates and Increased Customer Satisfaction.

3. Login through Options

The Third Requirement Was to Allow Customers to Log in Through Various Social Media Platforms Like Facebook and Google. This Feature Made the Registration and Login Process Easier and Quicker for Customers.

4. Custom Shipping Method

The Fourth Requirement Was to Develop a Custom Shipping Method That Included a Personalized Invoice and Special Shipping Requirements for Precious Metals and Stones. For Example, the Shipping Method Would Include Specific Packaging and Handling Requirements for Diamonds and Other Valuable Stones. It Would Also Include Additional Charges Based on Weight Such as:
1. Upto 1kg – 3 Rs Per Gram.
2. Above 1 Kg – 2.50 Per Gram
3. Insurance – Per 100000 * 0.001 = 100 Rs
4. Minimum Freight Charge – 1000

5. Custom Price Module

The Team Was Asked to Develop a Custom Price Module That Allowed for the Daily Update of Gold Prices Based on Various Factors Such as Daily Gold and Silver Market Prices, Making Charges, VAT, Weight, Stone, Etc. This Feature is a Necessity for Any Gold/silver Vendor. It Also Help Customers to Make Informed Purchasing Decisions and Ensured That Prices Were Always Up to Date With the Precious Metal/stone Market.

6. Store Locator For Their 16 Stores

Another Requirement for the CMR Jewellery Website Was to Implement a Store Locator Feature to Help Customers Find the Nearest Physical Store. Since CMR Jewellery Had 16 Physical Stores in Different Locations, This Feature Was Essential for Customers Who Preferred to Buy Jewelry in Person or Who Wanted to Try on the Jewelry Before Purchasing.

Goal

Our Team at Viha Digital Was Tasked With Creating a New E-commerce Website for CMR Jewellery, a High-end Jewelry Brand. Our Goal Was to Build a Magento Website That Would Offer Customers an Easy-to-use Platform for Browsing and Purchasing Jewelry Pieces. To Achieve This, We Set Out to Complete the Following Project Requirements:

We Aimed to Offer Customers an Easy-to-use Platform for Browsing and Purchasing Jewelry Pieces. We Developed a Custom Theme, Integrated a One-step Checkout Process, and Added the Option to Log in Through Facebook or Google. We Also Developed a Custom Shipping Method, and Price Module, and Added a Store Locator Feature. The Website Exceeded the Client’s Expectations and Improved Customer Retention While Facilitating Online Sales.

Goal

Our Team at Viha Digital Was Tasked With Creating a New E-commerce Website for CRM Jewellery, a High-end Jewelry Brand. Our Goal Was to Build a Magento Website That Would Offer Customers an Easy-to-use Platform for Browsing and Purchasing Jewelry Pieces. To Achieve This, We Set Out to Complete the Following Project Requirements:

Our Solution

For CMR Jewellery, We Crafted a Custom Theme That Showcased Their Brand and Allowed Customers to Easily Explore the Website. To Make Checkout Quick and Easy, a One Step Checkout Process Was Integrated. Furthermore, for Customer Convenience, Facebook and Google Login Options Were Implemented. We Further Created a Unique Shipping Method Specifically Tailored for Jewels, With Personalized Invoices and Extra Safety Precautions Such as Insurance and Secure Packaging Included. Also Developed Was a Dynamic Pricing System That Took Into Account Real-time Gold/silver Charges, Making Charges, VATd3e & Weight Changes, Etc., Enabling Customers to Shop According to Current Market Trends. Additionally, a Store Locator Feature Was Added So Customers Could Conveniently Find the Nearest CMR Jewellery Outlet. Together All These Components Formed an Intuitive and Straightforward Shopping Experience on the Magento Platform for CMR Jewellery’s Clients.