For a long time, Magento has been an important part of the Adobe family. This renaming, however, comes at a critical juncture in the company’s development and represents the company’s current and future direction.

The licensed version that was previously known as “Magento Commerce Edition” will now be recognized as “Adobe Commerce.” The name “Magento Open Source,” which was previously known as “Magento Community Edition,” will be retained.

The important thing to remember when you’re browsing this site or in the Adobe Portal and see “Adobe Commerce” is that it’s still the same Magento Commerce Edition you know and love.

The Adobe Commerce platform will combine the best of the Adobe and Magento brands, including a world-class, open-source B2B and B2C eCommerce platform, as well as a java-based content management system, which is capable of creating personalized digital experiences for customers.

The Next Big Thing in Adobe Commerce

How will you benefit from the acquisition?

Customers of Adobe Commerce must be excited about what the future holds with this rebranding. There are both immediate and long-term benefits to these new integrations, which include:

Progressive Web Applications (PWA) Studio

This new advancement will make Magento PWA development ownership faster, less expensive, and easier to launch multiple international sites that require multi-currency and multi-language support.

Merchants can use the same cloud hosting for their backend and storefront with PWA Studio. As a result, you can build a more integrated eCommerce site with higher engagement, conversion rates, and revenue.

AI-Powered Site Search: This feature provides search-as-you-type results that get better over time. Based on shopper behavior, this search function will fine-tune results to increase conversions and provide reporting on ‘no result’ searches so that you can optimize for those as well.

Product Recommendations for B2B

Adobe Commerce transforms a feature that was originally launched as a B2C feature that used consumer data to create personalized suggestions to improve the user experience and increase sales into a tool that B2B businesses can use. 

This is accomplished by automatically evaluating customer behavior, conversion factors, and contextual and item popularity across the storefront.

The product recommendations engine will soon support different recommendation rules, allowing you to include different prices based on different buyer catalogs. This feature is a valuable asset for monitoring campaign performance and increasing ROI because it requires less manual input. It is also possible to integrate it into your PWA Studio storefront.

Adobe Sign Integration: 

When completing purchase orders, contracts, service agreements, waivers, warranties, and subscriptions, this e-signing software is now being integrated directly into Adobe Commerce so that buyers can complete their purchase directly on your website without disrupting the transaction flow to sign contracts on some other platform or via email.

This seamless integration will streamline the purchasing process, decrease drop-offs, and boost sales.

New Financing Tool:

The new financing solution developed by Adobe Commerce and Wayflyer allows you to use funds to increase inventory and/or boost your online marketing efforts. 

This tool will enable you to increase inventory during peak online business seasons and invest in interest and demand-generation activities such as discounted programs.

You can also use the Wayflyer Analytics tool to gain insights into your digital marketing campaigns and adjust your marketing budget to maximize profits.

Last Words:

Adobe continues to improve the platform and provide solutions for customers at every stage of their user journey by introducing new features such as Live Search and Adobe Sign to Adobe Commerce.

This may appear to be a lot, and it is. Adobe Commerce is becoming increasingly sophisticated. If you are seeking help from Magento developers regarding the latest updates, then contact our expert development team and get a Free Trial for 8 hours @ info@vihadigitalcommerce.com.

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Published On: April 28th, 2022 / Categories: Magento / Tags: /

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