Magento eCommerce website design and development is complex. To build an online store that looks good works well, and generates revenue, you must include many features. But, having too many features can overwhelm and dissuade visitors from completing a purchase. Finding the perfect balance of parts for your e-commerce website can be difficult, but it’s essential to get it right.

In this post, we’ll share the top 7 e-commerce website features that will keep customers coming back for more. By including these features in your Magento e-commerce store, you’ll create a positive UX that leads to more sales and a loyal customer base.

Importance of A Good E-commerce Website

In the digital age, having an e-commerce website is essential for companies that rely on sales. With millions of other websites competing for consumer attention, having a well-designed and optimized site can be the difference between success and failure. Here we will explore some key statistics surrounding good e-commerce sites and why they are essential.

Benefits Of Having A Good ECommerce Site –

  • Consumers prefer mobile-friendly stores – 72% report visiting only those sites (Google Research)
  • Sites with high-quality images receive more conversion rates compared to lower-quality ones (+22%) (Results Imagery)
  • Most online shoppers don’t like long checkout times; 30% abandon their carts if it takes too long. (Big Commerce)
  • About 93% of online consumers say product reviews influence their buying decision. (Frontiers).
  • Highlighted discounts result in 29% increase in cart value & over 10% uplift in conversions.(Digital Commerce 360)

Why Are These Stats Important? 

A good e-commerce website means data accuracy, speed optimization, and user experience, which all interact with one another, resulting in successful upsells and customer loyalty. It also plays a vital role in your marketing strategy by helping you target potential customers through launching campaigns together while managing payments securely.

As seen from the research studies highlighted above, thoroughly understanding how each element works hand-in-hand is beneficial when driving conversions. Doing this allows you to build better relationships between customers and brands, leading to increased revenue opportunities.

What do Customers want From An E-commerce Website?

There is a lot that goes into designing and developing an eCommerce website that will meet the needs and expectations of today’s online shoppers. To create a website that will be successful in today’s market, you need to understand what customers are looking for when they visit an online store.

Some key features that customers expect from an eCommerce website include a user-friendly design, easy navigation, a wide range of products, competitive pricing, reliable shipping, and excellent customer service. If you can provide all these things, you’ll be well on developing a successful eCommerce website, check what customer says about us.

What Makes A Good E-commerce Website? 

When creating a successful e-commerce website, there are a few key ingredients you’ll need.

  • First, you’ll need to choose the right platform. There are several different e-commerce platforms, and each has its own strengths and weaknesses. You’ll need to decide which one is right for your business.

While there are many different platforms that you can use to build an eCommerce website, we recommend using Magento. Magento is a powerful eCommerce platform that provides all the features and functionality needed to create a successful online store. In addition, Magento E-commerce is also super easy to use and comes with a wide range of features that will help you optimize your website for conversions.

  • Once you’ve chosen your platform, you’ll need to design your website. It includes selecting the right colors, fonts, and images. You’ll also need to create quality content that engages your customers and helps them find what they’re looking for.
  • Last but not least, you’ll need to ensure your website is optimized for search engines. This means ensuring that your website is coded correctly and that your pages are structured in a way that makes them easy to find.

With these key ingredients, you can easily make a Magento E-commerce website that your customers adore.

 7 E-Commerce Website Features That Every Business Must Have

There are a lot of different features that an e-commerce website can have, but not all are created equal. To help you create a website that will help you sell more products and drive more traffic, we’ve compiled a list of the 7 Magento e-commerce features that every business must have. 

1. A Well-Designed Website

Your eCommerce website is often the first impression that potential customers will have of your business. As such, it’s important to ensure that your site is well-designed and user-friendly.

Potential customers should be able to navigate your site easily and find the information they’re looking for without any trouble. If your website is difficult to use or isn’t visually appealing, chances are good that potential customers will take their business elsewhere.

2. Easy Navigation

Any e-commerce website must offer easy navigation to be successful. This means visitors should be able to find what they are looking for quickly and easily. A few key features can make navigation easy on an e-commerce website.

It’s important to include a search bar on every webpage. This is an efficient way for visitors to find what they’re looking for without having to scroll through the entire website. Placing the search bar prominently on each page allows visitors to quickly and easily locate the product or category they desire.

Another important feature is a navigation menu that is easy to understand. The menu should be organized into categories and subcategories so that visitors can easily find what they are looking for.

Last but not least, e-commerce websites should have breadcrumb navigation. This link trail shows the visitor where they are on the website and how they got there. This is especially helpful if visitors want to return to their previous pages.

3. Secure Payment Processing Options

To ensure that your customers feel safe and secure when making purchases on your e-commerce website, you must offer various secure payment processing options. Some common options include PayPal, Stripe, and Gpay.

It’s important to offer a mix of payment options so that customers can choose the one that best suits their needs. For example, some customers prefer to pay with a credit card, while others prefer to use a service like PayPal.

No matter which payment options you offer, it’s important to ensure they are all secure. You must have a valid SSL certificate, and all transactions are processed through a secure server.

Suppose you’re unsure how to set up a secure payment processing system on your e-commerce website. In that case, you can contact a pro-Magento web development agency and take advantage of their expertise.

4. Engaging Product Descriptions

Product descriptions on e-commerce websites are essential to success. They provide an opportunity to capture the attention of prospective buyers and give them the information they need to make a purchase decision. Crafting good product descriptions requires skill and expertise, so you must take the time and effort necessary to ensure your products are accurately represented in your store.

To write engaging product descriptions, you need to understand your target audience and what they are looking for. You also need to know how to write persuasive copy highlighting your product’s features and benefits.

Here are four tips for writing engaging product descriptions for your e-commerce website:

  1. Keep it short and sweet.
  2. Use bullet points to highlight key features.
  3. Use strong verbs to describe your product.
  4. Focus on the benefits, not just the features.

By following these tips, you can write product descriptions that are both engaging and informative.

5. High-quality Product Images

In today’s competitive e-commerce landscape, businesses need to do everything they can to stand out. If you’re planning to sell products online, one of the most important things you’ll need to invest in is high-quality product images. And one of the best ways to do that is to have beautiful product photos that show off your products in the best light possible.

Of course, taking high-quality product photos is not always easy. It takes time and practice to master the art of product photography, or you can hire professional photographers or designers.

But investing in your product photography is worth the effort, as your photos can make a big difference in whether or not customers decide to buy from you. So, if you’re serious about selling products online, invest in high-quality product images. They’ll help you attract more customers and make more sales. 

6. Customer Reviews and Testimonials

One of the easiest ways to build trust with potential customers is to show them that others have already had a positive experience with your business. Customer reviews and testimonials are a great way to do this, and they should be prominently featured on your e-commerce website.

If you don’t have any customer reviews or testimonials yet, reach out to your happiest customers and see if they’re willing to provide a review. You can also offer incentives, like a discount on their next purchase, in exchange for a review. Once you have some reviews, feature them prominently on your website, preferably on the product pages or on a dedicated testimonials page.

Customer reviews and testimonials are a great way to build trust and credibility with potential customers. If you don’t have any yet, get some as soon as possible.

You can add customer reviews and testimonials to your website in a few different ways. One option is to use a third-party review platform. Another option is to create a separate page on your website where customers can leave reviews.

Whichever route you choose, ensure you’re featuring customer reviews prominently on your website. It is key in driving conversions and sales, so don’t overlook it.

7. A Reliable Customer Support System

As your business grows, you will inevitably get more customer support inquiries. Whether it’s customers asking questions about your products or reporting a problem with an order, you must have a reliable system in place to handle all of these inquiries.

One of the best ways to do this is to set up a dedicated customer support email address. This way, all your customer support inquiries will be sent to one central place, and you can easily track them.

In addition to setting up a dedicated email address, you should consider investing in live chat software. It will allow you to quickly and easily communicate with your customers in real-time, and it can help resolve any issues they may have.

Finally, ensure you have a robust FAQ/ Help Desk section on your website. It will allow customers to take care of simple issues by themselves.

How Can I Make A Good Website? 

At Viha Digital, we understand that a well-designed website is crucial for any e-commerce business. That’s why we offer custom Magento development services to help you create a beautiful and functional website.

Some of the features our team can help you create include the following:

  • A user-friendly interface
  • A responsive design
  • A clean and modern layout
  • Customized product pages
  • A robust search tool
  • A seamless checkout process

With our years of experience in Magento development Services, we are confident that we can help you create a website that will help you stand out from the competition and attract more customers. Contact us today to learn more about our services.

7 eCommerce Website Features for every Business


An e-commerce website needs to have more than just great products to succeed. It also needs to have features that keep customers coming back for more. The seven features discussed in this article are a good place to start. If you need help implementing these features on your Magento e-commerce website or have any other questions, feel free to contact us.


Published On: February 21st, 2023 / Categories: Adobe Commerce, Ecommerce, Magento / Tags: , /

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