This November, do you hope to engage with your customers? If so, the following innovative marketing strategies will help your company’s customers become more devoted to its brand. Get the inspiration you need to engage your clients in meaningful ways this November.
November Marketing Ideas And Tips For Retailers
Thanksgiving Day on November 24
Without a worry, our Thanksgiving holiday is a significant shopping holiday. Many merchants present discounts, specials, and deals to offer possible consumers the motivations to shop. Retailers should contact their whole consumer database and inform them through tools such as HTML flyers about all their specials and incentives early in November with a reminder email closer to the shopping weekend for good outcomes. Outline the soundest deals, prices, and products for sale.
Announce Gift Ideas throughout November
Many efforts with gift ideas and what to purchase for their family members, partners, and friends. If vendors want more reasonable options at sales, one method is to help their consumers with gift ideas. Merchants that allow customers with gift ideas, useful advice, and even gift-wrapping choices will have much sounder chances at a sale. If retailers have company blogs, blogging about the top 10 gift ideas of the last couple of years and this year can earn much engagement from shoppers.
Acknowledge November Holidays
November has many special days that can be integrated into a November marketing campaign by merchants. November is National Adoption month; a business can increase attention and donations for certain causes throughout November and accumulate supplemental visibility that way.
Design Dedicated Landing Pages
Landing pages function as gateways to your deals and sales and support to direct your web visitors to the right places to purchase when coming in from clicking on links in ads or emails.
Your landing pages should produce the product information your shoppers want and provide a clear CTA to purchase.
Optimizing your landing pages to transform your leads is important. Try these tips to enhance your landing page performance:
- Keep your design pure and simple.
- Cut out content that isn’t related to the product suggestion.
- Add your CTA considerable times throughout the page.
- Remove sections that slow down loading times.
- Contain helpful images and product descriptions.
Create Comparison Guides for Closely Related Products
While shopping in an offline marketplace, customers tend to move from store to store to discover the most suitable price for products they wish to purchase. Similarly, you can permit them to discover the best price while shopping online. You can picture online comparison guides and highlight the special features of your products to entice visitors.
If users can simply access information and directly compare products (based on standard parameters), it can boost the chances of a consumer purchasing your product. You can approximate the ratings, prices, discounts, sellers, etc. of additional competitive brands, but remember to highlight why your product stands outstanding among them.
Refresh Your Email Campaigns
Email marketing is one of the most senior eCommerce business strategies to reach out to consumers, and it’s still positively effective. But if your email template and imagery aren’t new, you’re wasting money. Utilizing relevant UGC and influencer content connected with sales and other value-added points, your brand can drive more conversions with your existing database.
Marketing emails contain attractive captions, and colorful messages, and typically assert why one should buy from this brand over another. It is wise to send emails with appropriate content at specific intervals, instead of sending a large number of emails with generic details.
Did you know Black Friday & Cyber Monday are also coming in November?
Cyber Monday damages spending records every year and is a long day in retail calendars. Cyber Monday is a great prospect to increase your overall brand awareness. Let’s have a look at What You Can Do for Cyber Monday This Year:
Write a Catchy Copy
First of all, make sure you are providing the right message and that your words are clear enough.
Write Individual Emails
Sending individual emails has the ability of a personal touch, which is always way more attractive than emails in bulk. Remember to always conduct with a catchy title. Emails should also display your campaign designs.
Suggest a Pre-Sale
You can create the most out of your Cyber Monday deals by offering pre-sale or earlier deals.
Creative Engaging Visuals
There are numerous methods you might proceed with your visuals. You can try something simplistic, bold, or sleek. You may utilize quirky layouts or classic promo styles that have proven to work every time. Keep steadiness among all your assets regardless of what you select to style your campaign.
Prepare some eye-catching ads to enable your campaign.
Make a Landing Page for Your Sale
You can add all your appropriate information on this page and update it every year. You can even elevate your pre-sale here. Highlight when the deal expires to complete that sense of quickness.
Create Custom Gift Cards
This is a good prospect to deliver some stunning designed gift cards to invite your consumers to utilize their discounts.
Make a Social Media Campaign
We can’t forget the strength of social media! it is an excellent tool to promote your campaigns, plus, social media authorizes brands to show their human side with informal videos, live streams, and more.
November is around the corner, and for many companies, this is a sprint directly to get much over the upcoming couple of months and develop enough business before the year comes to an end.
November presents multiple opportunities for brick-and-mortar merchants, online companies, and retailers. November is the beginning of the strongest seasonal shopping holidays of the year such as Thanksgiving, Black Friday, Cyber Monday, and of course Christmas in December. To help brands with marketing and advertising, We’ve discussed the strategies, and tips that merchants can take advantage of and gain some supplementary market share.
If you need help marketing your eCommerce Store, you can hire affordable marketing services from diverse agencies. Viha Digital Commerce will help you with social media marketing and Google ad marketing.